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Strategy

About

Our Strategy

Our strategy is to promote sustainable and regenerative farming practices that maximize productivity, reduce environmental impact, and ensure long-term profitability. We believe that by investing in farmers, communities, and the environment, we can build a resilient and sustainable food system that brings benefits for all.

Our purpose

Happy cows
Healthy milk
Satisfied customers

The goal of DN AGRAR is to produce, cultivate, and distribute agricultural products to meet consumer demand. These products include crops, animals, dairy products, and other basic agricultural products.

 

The objectives of DN AGRAR are to increase efficiency, create value for shareholders, and ensure sustainable production practices. This involves managing resources such as land, water, manure, and labor, as well as utilizing technology and innovation to improve yields and reduce costs.

 

In addition to meeting the needs of customers and consumers, DN AGRAR also plays an important role in the economy and society as a whole by providing employment opportunities, supporting rural communities, and contributing to food security and the overall well-being of the population. DN AGRAR is one of the main partners of the Maria Beatrice Medical Center, a medical center for children with disabilities.

Our vision

Providing
high quality
dairy products

Supply of high-quality dairy products: DN AGRAR farms aim to produce milk and dairy products of high quality that meet and/or exceed the standards of the Romanian industry in terms of taste, nutrition, quality, and safety standards. All products are made in Romania.

 

Sustainability: All DN AGRAR group farms have a vision of being sustainable, both ecologically and financially. The goal is to minimize the impact on the environment through practices such as waste reduction, water and energy conservation, the use of renewable energy sources, and proper management of manure.

 

Animal welfare: DN farms prioritize the welfare of our animals, ensuring they are well treated, healthy, have access to comfortable living conditions, and are supervised 24/7 by veterinarians.

 

Community involvement: DN AGRAR aims to be an active participant in the community, supporting local businesses, providing sponsorships, and engaging with locals through events, tours, and educational outreach activities.

 

Innovation and growth: DN AGRAR’s vision is to expand operations, invest in new technologies and equipment, and adopt new agricultural practices to remain competitive and continue the group’s business development.

Our growth drivers

Improving sustainability:
Agricultural enterprises need to be sustainable in the long term, which means minimizing negative impact on the environment and ensuring the viability of land and resources used. Practices such as crop rotation, soil conservation, and reducing the use of chemical fertilizers contribute to achieving this objective.
Increasing productivity:
DN AGRAR needs to be efficient to remain competitive, so improving productivity is a key objective. This involves investing in new technologies, optimizing supply chain management, digitizing operations, setting targets, and training staff.
Diversifying products and markets:
Agricultural enterprises can be vulnerable to fluctuations in demand and weather patterns, so diversification can help mitigate risks. This includes cultivating different crops, exploring new markets, and/or expanding into value-added products such as specialty crops.
Increasing profitability:
This is the ultimate goal of any sustainable company. Maximizing profits can be achieved through various actions, such as optimizing crop yields, reducing costs, exploring new markets, increasing milk production, and diversifying.
Building strong relationships:
Building strong relationships with suppliers, customers, and local organizations is crucial. This can help DN AGRAR gain access to new markets, find new suppliers, and build a base of loyal customers.

Rusu Mircea Marian

Marian is graduate of the “1 DECEMBRIE 1918” University of Alba-Iulia – Faculty of Sciences, Specialization Cadastre, and is professionally authorized, starting with 2012, for the realization of the geodesy and cadastre works, category B.

He has been part of the DN AGRAR team since 2009, starting his activity as a topographer engineer. Due to his dedication and the performances accumulated within the company, starting with 2011, he holds the position of Technical Director within DN AGRAR GROUP SA and is responsible for the activity of the Topography Department.

Dan Bogdan Ioan

Bogdan started his career within DN AGRAR, as Head of Farm at SC DN Agrar Berghin SRL, between 2012 and 2017, and starting with 2017 he holds the position of Manager of vegetal production within DN AGRAR GROUP SA.

He is responsible for the organization and planning of the agricultural works within DN AGRAR, for the quality and quantity of the crops that are produced annually, for the processes of treatment and storage of the seed lots, as well as for the coordination of the entire team of agronomists within the company.

He is a graduate of the University of Agricultural Sciences and Veterinary Medicine Cluj-Napoca – Faculty of Agriculture, specializing in Agriculture and holds a Master’s degree in Organic Agriculture, graduated in 2011. He is professionally authorized by ANF, is a grader authorized by CNGSC Romania and is authorized by ITCSM România.

Mihaela Laura Nicula

Mihaela is the Chief Accountant within DN AGRAR, since 2011. She ensures the organization of the financial-accounting activity of the company and she is responsible for the timely fulfillment of the obligations towards the state budget and towards third parties.

She is a graduate of the Babes-Bolyai University Cluj-Napoca and holds a Master’s degree in Accounting Audit. She is professionally authorized as a Chartered Accountant and is a member of CECCAR since 2010.

Before joining DN AGRAR team, Mihaela was a legal loans analyst and a member of the loan approval committee within a banking institution, as well as an economist in a company with a similar profile.

Ștefan Gabriel Țico

Gabriel holds the position of Economic Director within DN AGRAR, since 2008.

“Being at the beginning of the road, DN AGRAR offered me the opportunity to develop professionally, together with a young and motivated team, which had a bold goal: to become the largest agrozootechnical farm in Romania.”

He is a graduate of the “1 DECEMBRIE 1918” University of Alba-Iulia and holds a Master’s degree in Public Administration.

He is professionally licensed as a Chartered Accountant and a member of CECAR since 2011.

Before joining DN AGRAR, Gabriel was at a company specialized in the processing of ferrous and non-ferrous metals.

Trufaș Adina

Adina is a graduate of the Bucharest Academy of Economic Studies and has a Master’s degree in Audit and Accounting Expertise. Due to her high interest in animal husbandry, she attended qualification courses and has specialized in countries such as Ireland, England, Italy and the USA.

She is part of DN AGRAR team from 2011, starting as responsible of the Lacto Agrar farm.

Due to her involvement, experience and the performances accumulated within the farm, starting with 2015, she is the Manager of Livestock Farms of DN AGRAR GROUP SA.

Hilbertus Peter De Boer

Peter is a graduate of the Faculty of Law and Business Administration at Leiden University, the Netherlands, as well as the financial evaluation and modeling course at the CFI Corporate Financial Institute.

He is part of the DN AGRAR team since 2019, as Strategic Corporate Financial Manager and Investor Relations Manager.

Due to his experience, Peter is responsible for leading the administrative departments of the DN AGRAR group of companies, he is responsible for establishing and implementing HR strategies, as well as the strategy of digitization of the companies within the group, by implementing an ERP system and a management software for agriculture.

From the perspective of the relationship with the investors of DN AGRAR, Peter is responsible for maintaining an efficient, constant and transparent communication, ensuring a long-term partnership with them.

Jan Gijsbertus de Boer

A graduate of the Higher Institute of Agriculture in Groningen and a founding member of DN AGRAR, Jan Gijsbertus de Boer has a large experience in the field of agri-business, accumulated over 20 years.

Arriving in Romania in 2008, he found here the people and the conditions to building a business in agriculture and especially dairy farms.

He put into practice all the knowledge gained in the years of leadership from the farms in the Netherlands and Germany. Thanks to the efforts made, DN AGRAR became in 2022, the largest integrated livestock farm in Romania.

“We are investing because we want to stay here, to sell here, to win together: DN AGRAR and Romania.”

“By listing on the Bucharest Stock Exchange, we wanted to develop through the capital market and, at the same time, to increase investors’ interest in the Romanian agribusiness sector.”